IMPERIUMDAILY.COM-FRANCE-Nasi Goreng (fried rice) and Sate (satay) turned out to have a place on the tongue of Europeans. That Indonesian cuisine is even a favorite menu of French citizens at the Paris Store supermarket, in Marseille, France.
These two Indonesian products are present at the Paris Store supermarket, Marseille because they are brought by the Indonesian Consulate General in Marseile. On October 19, 2019, the Indonesian Consulate General in Marseile collaborated with VITO (Visit Indonesia Tourism Office).
They promote various Indonesian food products at the Paris Store supermarket, Marseille. The event was named “L’Indonesie à l’honneur chez Paris Store” (Indonesia is proud of its place in the Paris Store).
Food menus promoted include Nasi Goreng, Mie Goreng (fried noodle), Sate Ayam (chicken satay), and Dadar Gulung (rolled omelette). Besides food, there are also other products such as coffee, soy sauce, biscuits, chips.
“We want to open a wider market for Indonesian food products and ingredients in France. In addition to increasing the value of exports, the influx of food products will also support the distribution of ingredients for Indonesian restaurants and Indonesians living in southern France,” explained the Indonesian Consul General, Asianto Sinambela, quoted from The Jakarta Post.
This promotion is accompanied by a cooking demo. So that visitors can learn the processing process, including materials needed.
Unexpectedly, the menu of Nasi Goreng and Sate became the most popular menu. It was proven right after the cooking demonstration was finished, the sweet soy sauce stock at the Paris Store was sold out.
“After the Nasi Goreng demonstration, supplies of sweet soy sauce at the Paris Store were purchased by visitors who were interested in the Nasi Goreng recipe,” Sinambela said.
According to historia, Nasi Goreng itself has existed since 400 BC. Nasi Goreng is actually created because the Chinese community used to dislike disposing of leftovers. Therefore, they chose to reprocess leftover rice that had cooled down to become fried rice.
Whereas Sate, according to some stories, is thought to have been invented by street food vendors in Java in the early 19th century. Sate then spread throughout the archipelago and produce various variants of Sate.
Now these two street food menus have begun to be known in various parts of the world, including France.
Because of this promotional event, according to Sinambela, Paris Store executives agreed and supported the distribution and marketing of Indonesian food products in French supermarkets. So far, French supermarkets have only imported frozen fish from Indonesia.
“This promotion will continue to build demand and open access to Indonesian food products in the French market,” concluded Sinambela. (jakartapost/lna/yos)